Nestled in Kodagu’s lush hills and surrounded by coffee farms, Kaapi Trails emerges as a beacon of empowerment for small coffee growers. Operated under the umbrella of Nellaki Trails and Technology Private Limited and incubated with AIC CCRI, this visionary enterprise has a singular mission at its heart: to uplift the livelihoods of local coffee farmers.
At the core of Kaapi Trails’ ethos lies a commitment to forging direct connections between growers and consumers. Through a dynamic direct-to-consumer model, the brand offers personalized and traceable coffee experiences, fostering intimate relationships that transcend mere transactions. By eliminating the middlemen, Kaapi Trails not only ensures fair compensation for farmers but also cultivates a deeper appreciation for the craft of coffee cultivation among consumers. With a focus to educate coffee lovers, the team offers farm visits and interactive experiences where the visitors learn firsthand about the Bean-to-cup journey.
Kaapi Trails’ commitment to diversity is exemplified by its diverse range of coffee blends, meticulously crafted from micro-lots sourced from local farmers. From bold and robust to delicate and nuanced, these blends cater to the diverse palates of coffee connoisseurs while spotlighting the unique flavors inherent in Indian coffee.
Transparency, fairness, and sustainability form the bedrock of Kaapi Trails’ operations. These principles not only inform its day-to-day practices but also underpin its broader mission of effecting positive social change within the coffee ecosystem. Through its holistic approach, Kaapi Trails seeks to redefine the narrative surrounding Indian coffee, transforming it into a symbol of empowerment, integrity, and sustainability.
Drawing inspiration from the resounding success of Napa Valley wine tours, which have catalyzed domestic consumption and bolstered the economy of the USA, Ricky Monappa – the Founder & CEO of Kaapi Trails aspires to chart a similar trajectory for Kodagu’s coffee industry. With a steadfast commitment to supporting small growers and promoting sustainable practices, Kaapi Trails distinguishes itself as a pioneering force in ethical branding, positioned to make a lasting impact on the global coffee landscape.
Visit https://kaapitrails.com/ and join them in their journey of empowerment and sustainability in the world of coffee.
Drop an email to info@kaapitrails.com
Such an inspiring read! It’s heartening to see a blend of tradition, sustainability, and social impact come together in coffee industry.
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