In the heart of India’s coffee-growing regions, a powerful idea came to life in 1999 — a few farmers joined hands to showcase Indian coffee to the world. That idea led to the creation of the Specialty Coffee Association of India (SCAI) — a non-profit group dedicated to uplifting the quality, story, and presence of Indian coffee on the domestic and global stage.
Today, under the leadership of Mr D.M. Purnesh (President) and Mr S. Appadurai (Secretary), SCAI continues to serve as a strong, united voice for the Indian coffee community.
A Community-Driven Mission
What makes SCAI unique is that it was built by the very people who live and breathe coffee — the growers, traders, and exporters. They know the soil, the seasons, and the soul behind every bean. Since its formation, SCAI has worked to improve coffee quality, promote ethical practices, and bring together all parts of the coffee value chain — from farms to cafés.
India on the Global Coffee Map
To promote Indian coffee internationally, SCAI has consistently represented the country at top global expos such as the Specialty Coffee Expo and World of Coffee. These events give India a global platform — not just to showcase beans, but to share rich stories of origin, craftsmanship, and sustainability.
SCAI has also played host to many international buyers and coffee professionals in India, offering farm tours, cupping sessions, and origin experiences. These initiatives help the world connect with India’s diverse coffee heritage.
25 Years of Championing Indian Baristas
One of SCAI’s proudest contributions is the National Barista Championship (NBC), held annually for the past 25 years. This competition gives young baristas a national platform to shine — and the winner earns the opportunity to represent India at the prestigious World Barista Championship.
The NBC has become a springboard for passionate professionals, helping raise the standards of coffee brewing and service across the country. . Building on this momentum, SCAI has now extended its support to other prestigious championships — including Latte Art, Coffee in Good Spirits, Brewers Cup, and Filter Coffee competitions.
Curly Brew has been proud to play a meaningful role in amplifying these national-level coffee events — creating awareness, supporting baristas, and celebrating Indian coffee stories through digital storytelling. “Experiencing the NBC and other live championships was not just inspiring — it was transformative,” shares Puja Jain, Founder of Curly Brew. “We saw first-hand how platforms like these shape careers, spark innovation, and unite the coffee community.”
India International Coffee Festival
SCAI is also the driving force behind the India International Coffee Festival (IICF) — one of the country’s largest gatherings for coffee enthusiasts, producers, traders, and innovators. With masterclasses, tastings, panel discussions, and competitions, the festival celebrates coffee in all its forms and brings together the entire coffee ecosystem under one roof.
Shaping the Future of Indian Coffee
With a focus on quality, education, sustainability, and global reach, SCAI continues to lead the way in transforming India into a respected origin in the specialty coffee world. The passion and purpose of leaders ensure that India’s coffee journey moves forward with strength, unity, and vision.
To learn more or get involved, visit: www.scaindia.org
Are there upcoming cupping sessions or origin tours where coffee lovers like me can experience Indian specialty coffee firsthand?
SCAI members, known for their micro-lots and single-origin coffees, plan to host regular cupping sessions to highlight their unique profiles. They also aim to launch a nationwide Coffee Championship, with regional events and mini trade shows to boost visibility and engage coffee lovers and local stakeholders.
How is SCAI working to improve market access and international visibility for Indian coffee traders and producers?
Members of the Specialty Coffee Association of India (SCAI) actively travel—individually and in groups—to connect with international buyers at trade shows and through direct visits. Within India, they build strong ties with traders, roasters, café owners, and coffee chains. Their active social media presence also helps promote Indian specialty coffee globally. Each year, international traders and roasters visit SCAI plantations, deepening global engagement.